Web Analytics:

Web analytics tools provide lots of data but you need to dig into the data and find out how your visitors are interacting with your site, and to find out how to give them a better web site experience, which in turn will help in your business.

A Web site analytics service can provide answers to business questions such as:

  • What search engines are sending the traffic?
  • What are the most important keywords?
  • What is my ROI for PPC vs. search engine traffic?
  • Which online marketing campaigns are leading to successful conversions?

There are various services we can help you with. Some of them are listed below:

Web Analytics plan development:
It all starts with figuring out what you want to do with web analytics. You need to have a plan to have an idea of what your return will be on your analytics investment.
Analytics tool selection:
No two web sites have the same needs. And each analytics package provides different capabilities. Get our help in making sure you are using the right tool for your site.
Account Set-up:
Setting up accounts on various analytics tools like Google Analytics/Stat Counter/Web Trends/ Crazy Egg/ Click Tale and aligning the JavaScript code so that accurate data is collected.
Conversion Goals:
Our professionals will help in assessing the conversion goals for your website. Tracking the web-analytics reports describes the bail rates as well as the potential sources of problem areas. E.g. If too many people leave far too early, the website design and headline has some massive problem.
Interpretation of Data:
We are dedicated to finding a balance between conversion rates, average order value, and ultimately ROI. We know what data to collect, how to analyze the data to identify opportunities, and how to put into play the steps needed to improve your conversion funnel.
Further sub domains, paid search tracking, collating the data and more can be very tricky and time consuming if you aren’t exactly sure what you’re doing. Our trained web analytics specialists can help you in this process.
Monthly Reports:
We’ll provide you with monthly web analytic reports outlining the ups and downs of the previous month, as well as the reasoning behind what happened, with recommendations for making improvements over time.
With our analytics services, you can be rest assured to have fancier reports, quality sophisticated data which will help you analyse your site’s performance with respect to your marketing campaigns.
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