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Vertical Response

Vertical Response
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Overview

 
Email marketing is one of the most powerful and cost-effective tools that help you grow your target audience, communicate promotional messages and build strong relationships with customer base. Mailigen is all-encompassing email marketing software that integrates email, mobile and social media marketing. It offers everything you need in one, easy-to-manage email marketing platform.

  • Send outstanding email newsletters to your target audience
  • Manage your contacts in a jiffy
  • Track result; get real-time email campaign reports
  • Integrate mobile and social in your email marketing campaign
  • You can also link your CMS, CRM or web app to Mailigen
  • It is easy to use, intuitive and takes only 60 seconds to sign up
  • Get 30-day free trial

In this article, we will review Mailigen, one of the most popular email marketing software today. It comes with a multitude of features that makes email marketing, mobile and social media management a breeze.

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Ratings
Ease of Use : 4 Stars (4 / 5) Expert Choice
Usability : 3.5 Stars (3.5 / 5)
Features : 3.5 Stars (3.5 / 5)
Customer Support 4.5 Stars (4.5 / 5)
Overall Expert Rating : 4 Stars (4 / 5)
Features
Email MarketingResponsive Drag’n’Drop Email Editor, Dynamic Content, Real-time Email Tracking and Reports, Email Autoresponder Campaigns, Subject Line Advisor, Email Marketing Campaign, A/B Split Test, RSS to Email
List Management Mailigen list management helps to build trust among your subscribers It makes managing your contacts and emails much easier with features like list automation, segmentation, bounce email, de-duplication and unsubscribed handling. It includes functions like email list management, SMS list management, contact reports, and opt-in email lists.
Social Media Integration With Mailigen, you can integrate social media with your email marketing campaigns and keep a tap on your contacts with much ease.
Mobile Marketing Using this email marketing platform, marketers can integrate their SMS marketing campaigns with other marketing methods, track recipient’s activities, and get accurate reporting data.
Online Surveys It is an effective way to segment your audience and gather feedback easily. With online surveys, you can accumulate user statistics, which can help to serve your target audience better.
Email Autoresponders It can help automate your business operations and save much time and effort. You can also send email courses or educate your subscribers about your brand or service.
Integrations and API Mailigen API and plugins provide a multitude of choices to synchronize any CRM system with Mailigen. You can also connect it with any ecommerce platform, web application or CMS system.
Real-time Email Campaign Reports Reports generated by Mailigen help to track your email marketing ROI. You can get real-time reports on bounces, unsubscribe, email opens, clicks on links and others.
User Add-ons With Mailigen, you will get premium add-ons that will help to build fully customized and amazing email marketing campaigns.
Pros
  • The all-encompassing email marketing platform integrates email campaigns, mobile and social media marketing to build on customer list and generate revenues .
  • Grow your email/subscriber list with social media integration. Include ‘Share’ or ‘Follow us’ option in the email content to link your email campaigns with popular social networking platforms like Facebook, LinkedIn, Twitter, Pinterest, etc.
  • Mailigen Active RSS helps you automate email campaigns to send new offers and promotions on a regular basis. Set time and relevancy when the emails must be delivered. Add multiple RSS feeds to your campaign.
  • SMS integration with email marketing helps to build on your contact list and send promotional messages on both the platforms to boost action.
  • Dynamic content function allows you to send targeted marketing campaigns.
  • Easy-to-use Drag’n’Drop editor helps to build professional email campaigns without much expertise in designing.
  • Mailigen gets much appreciation from its users owing to its intuitive UI, ease of use and simple dashboard.
Cons
  • One of the biggest disadvantages of Mailigen is that it does provide preview of emails on different platforms. So, you are unable to have an idea how your email appears when your subscribers see them in their devices. Hence, you are also unable to identify formatting problems if any.
  • Another disadvantage is that it does not have the ability to segment your email marketing campaigns based on demographics. Segmenting your emails by demographics help you to reach your audience more easily.
  • It misses certain standard features that make it lag behind a little than its competitors .
  • Customer support service may also be unavailable 24/7. So you may have to wait for them to resolve your problem or provide instant support.
Customer Reviews
Average Customer Rating
3.5 Stars (3.5 / 5)
Pricing Option
Vertical Response Free Trial
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