First we should try to understand between the two methods..
The difference as you can see from the title itself is interruptive marketing Vs. participation marketing..
Traditional marketing such as TV and radio force advertisement on us..
you are interrupted from what you were doing ,whether you are watching you favorite show or anything..
Social media marketing on the other hand doesnít work like the traditional marketing. There is no interruption involved. You either participate and market your product, service or content or you just let it go. You canít just go ahead and promote your products like the traditional marketing. Social media marketing requires an element of being social with that particular social media platform community.
Simply this advantage , make social media marketing more lasting and beneficial, IMO