Nice responses everyone..i would like to add a few of mine too..Please feel free to add anything or tell me if you feel that the method isnt right..
- Tracking Sophistication
Reliable and honest tracking through the network should be always provided.
- Fraud Protection
What kind of safeguards does the affiliate network have in place to protect both merchants and publishers from fraud?
Unfortunately there are a number of affiliate networks that are just plain dishonest. Most problems lie with tracking, and commissions not being credited towards affiliates.
-How many affiliates are members of the affiliate network? If its an especially small or large number, make sure you understand why. Some networks have a huge amount of publishers, but many of them are inactive, of questionable nature, or produce very few sales.
- Look for a unique product in a ripe market. Let's face it; there are an awful lot of affiliate programs trying to sell books these days. If you decide to jump on the bandwagon and offer the same product as everybody else, you are at a statistical disadvantage of ever generating meaningful revenue. Look for affiliate programs that offer unique products in a ripe market.
Hope it helps