PPC Important Tip

[william]

 Important Lesson for PPC Newbies
Here is an important lesson for all newbies in PPC advertising.

You must understand the buying psychology of the customer to earn money from PPC marketing. From keywords (KWs) you should be able to understand whether the customer is ready to buy or just browsing.

There are three types of keywords

1. Browsing KWs
2. Comparison KWs
3. Buying KWs

Browsing KWs means the person is just searching information and not yet ready to buy. You will loose money if you bid for browsing KWs.

Let's see an example...

"designer handbags" is a good example for a browsing KW. The person who is typing this is just try to find what are the good designer handbags available in the market. At this point the customer will jump from site to site and collect information.

Then she will start searching again using a keyword similar to below

Dior handbags

The above is called a comparison KW. The customer has narrowdown the search, but not yet sure what to buy. Comparison KWs are good to bid if you have a content rich website to pre-sell the customer such as a review site. These type of KWs are not good for direct linking to merchant's website.

So what are the buying KWs?

Will take the above example. Have a look at the following KWs

Brown Dior handbags
Dior shoulder handbags
Dior top zip handbags
buy Dior handbags
Dior handbag coupons

In the above KWs you can see the person has done the research and knows what exactly she wants to buy.

Did you get the idea? Bid on these types of KWs and you will make money.

[hannah holt]

thanks for sharing william...

[madjack]

excellent post for newbies...

[Weirdokid]

I liked your post a lot...I would like to ask few things though..Supposedly as a layman i would like to buy a dell laptop..but I am not sure which model...Now if i type "dell laptops", i will look at the models that would be shown by the merchant website and make a decision to buy the one there only...So probably if i don't get this keyword , i will be probably be losing on the sale...

[techforlyf]

i think it depends a lot on the website that we have... If its a narrow line we are targeting then the buying keywords are good else it is better to go with the comparison keywords...

[Weirdokid]

i think it depends a lot on the website that we have... If its a narrow line we are targeting then the buying keywords are good else it is better to go with the comparison keywords...

yeah ..i think you have a good point there.....It makes no sense in having so many keywords as it will only increase your costs and probably won't have the sufficient results...

[techforlyf]

thanks...