Help with Google Analytics

[phantom]

 i wanted to see if some one could help me with Google Analytic reporting... I mean I know how to create custom reports...advanced segments... but my problem here is I can very well give an overview of the Traffic but giving in depth details become little tricky in excel... can some one help me understand which parameters to measure for some really useful reports.

[kennyshan]

you have to understand user behavior towards your website.... find out the conversion keywords, visits, unique and new visitors, country,
time on site bonus rate, many things more... just expand time on Google analytic all the things are clearly mentioned....

[phantom]

Thanks for the reply I know google gives all the information... but its too much of information for a person like me... and extracting the best out of it... and comparisons is becoming really hectic... comparing each keyword metric in detail... checking out all search engine traffic... it is not an easy job...

So how do you report the traffic changes happening... every time tracking it is really difficult isn't it...

Hope m making sense

[kennyshan]

There is more information available to you than you are likely to need or than can be useful to you at the current time. To avoid getting lost in the data...
FIRST choose a specific action that you want to find out .
Then decide what information would allow you to make that decision correctly.
Then figure out what reports that are available in your analytics package (ie. google analytics in your case) either provide that information or a close enough analog.
And only then delve into creating the specific reports.

In other words don't just start with all the potential reports and stare at them wondering how people generally interact with your site. Start with a question like 'Do I need a trust seal on the checkout page' or 'Do I need to change my navigation scheme to help customer find what they want to buy'.

Questions like 'Where are customers leaving my site' or 'Is my checkout confusing' are also helpful. But always start with a very specific question and identifying specific actions is what you need in the end.

[phantom]

thanks a lot ..will try out these steps...

[william]

Look at pages with a high bounce rate - then ask why? Do they load properly in all browsers?

Look at keywords that people find your pages for, does it indicate that you could be creating a new page on a related subject in order to get more traffic?

Look at particular trends, are more people searching for product X than this time last year or last month?
Maybe its time to create a new offer on that product or place a home page link to it due to its popularity.


In analytics there is Data and then there is information effectively derived from that Data. The two are very different!

[crazycool]

In analytics there is Data and then there is information effectively derived from that Data. The two are very different!

I completely agree.. some times a newbie like myself... go in all directions and at the EOD nothing seems to be making sense... I guess picking up one point at a time and working your way thru it would make lot more sense....