Like what you've done with the Squidoo lens. Am a big fan of squidoo myself for setting up quick webpages that look good.
Don't know about you, but I have been disappointed by the amount of traffic that Squidoo generates by itself. Have had to use all the usual traffic generation methods to get traffic to my Squidoo lenses.
It was worth the effort though, as lenses are great platforms for promotions.