So far, the financial crisis has not exactly cut marketing budgets, it has simply become a great excuse to do so. As any other provider in the field of marketing can testify, budgets are always shrinking and hardly suitable to meet the client's goals. This financial scenario provides the perfect reason to haggle and cut. It simply has made our job a lot harder, preventing us from giving our clients all the help they can get to overcome the consumers' fears and consumption adversity.
Working in webmarketing, though, I can state that, as of now, there have not been dramatic changes, if not the need to focus more on higher efficiency (in PPC for sure) for the same investment.