PPC better than SEO for public ads!

[sam]

Dear all,
When search engine marketing enters the conversation in PR circles and vice versa, it’s usually search engine optimization, not pay per click that gets attention. However, there are numerous opportunities to use the on-demand visibility of Pay Per Click as a method to attract visitors to news related content.

Publishers of online news and media use Pay Per Click to create instant search visibility for hot and trending news stories. Here’s an example of the NY Times using AdWords to promote a story about Twitter.  You can also see from this screenshot via Spyfu, some of the topical and time sensitive keyword phrases they’ve bid on to drive traffic to news stories.

thanx

[noah parker]

If competitors are allowed to bid on your brand name (let's say PayPal), bidding on your own brand name seems an expensive way to deflect customer attention from negative listings. I guess Google's new policy to allow trademarks to be included in paid search terms will not only "balance the interests of users, advertisers, and trademark owners while leveling the playing field for all advertisers", but also raise Google's revenue considerably.

[noah parker]

hello

Since I cannot choose properly, perhaps for me, SEO + PPC = Win win situation if you know how to handle it. When you try to look up the definition of the so-called Pay per click programs you ca sum it up as a program that outs out ads that are relevant to your page which can gain you revenue. But apart from revenue, it can also generate you traffic so if ever you are thinking that you need to find another tactic aside from SEO for public relations, then PPC so be it!