Is PPC necessary.

[robin]

Hi all,
         I need to ask you that if i am already ranking good in organic pages than is it good to go for PPC for that time. Will it be good for a good traffic.

[talisman]

I think that it is risky and expensive unless the ad links to a landing page that converts better than the organic listing, but there are studies out there suggesting that being at the top of both organic and paid results is good because it increases your visibility and the majority of searchers click on organic results.

[mike777]

I agree , there are other reasons to use PPC even if you have great organic rankings:
Time sensitive offers ,
Horribly misspelled words (one word can have hundreds of misspellings or typos)
The ability to show up on the content network
A/B testing for conversions
Targetting a specific geographic area even if your site is geolocated elsewhere
Keyword research - broad match can give you all sorts of interesting data