Not long ago, were websites built with the sole purpose of complementing an ongoing offline business; and today we have millions of websites crowding the internet, relying only on their websites to expand their business.
So, it’s definitely not a surprise to me that online marketing has become an integral and important part of any business today. However, it’s extremely fascinating to know how the new, ‘so called’ innovative avenues for marketing on the internet are created and discovered each passing day. From the host of marketing and advertising techniques available today, one of the recent entrants and, in my opinion, a genuinely effective marketing strategy is ‘Clickable Videos’.
From the day Google started showing signs of evolving into an universal search engine by ranking maps, videos, images etc. along with webpages for search queries, it was very clear where the focus of marketing companies would shift to. Search Engine Marketing companies not only realized the huge business scope in services like Video optimization, Location Map optimization, Image Optimization etc but also realized how much of a handicap it would be if they don’t exploit these avenues, considering the competitive nature of their domain. The result – more services offered and a few actually effective ones like ‘clickable videos’.