An entire field of marketing to tap into, including but not limited to: blogging, article submission, website and product reviews, press releases, micro blogging, social book marking, video releases. Much of this segment offers in content links, which are valued by search engine algorithms. Also a time consuming tedious aspect of search engine optimization, Social media marketing varies in importance based upon your industry. It is useful tool to develop short term results, and bolster your long term search engine optimization strategies. Social media marketing is time consuming to manage in bulk, sometimes skipped for this reason. When managed properly, it can be an inexpensive internet marketing component.