PPC vs CPC

[noah parker]

I'm newbie in PPC, thoroughly I've read Google adwords guidelines and method to use adwords services but still confused that whats the main difference between PPC and CPC Is PPC is like a tree and CPC and all other terms are just like his branches???

[gavin tann]

They are really the same thing.

Like someone saying "let's go to the show".

"Na... I'm going to see a movie".

[dr.evil]

Actually if you want to nitpick

PPC = pay per click

CPC = cost per click

PPC generally refers to the overall industry of paying for traffic.

CPC I refer to as a measurement of how much a click costs.

So different IMO.

PPC is going to the theater.

CPC is finding out that each picture costs a different amount and you need to pick the one that gives you the bets value for your money.

[joshua]

If Pay Per Click costs you $0.50 each time... is the Cost Per Click different?

You would think that someone entrenched in the PPC industry and selling to customers would explain this better since their targeted customer they advertise to is a newbie... not someone entralled in PPC because CPC is a totally different ball of wax and really different.

[paul cartwright]

My interpretation is slightly different.

IMO;

PPC is where you set an explicit value for each click like how Overture used to work before it became Yahoo Search Marketing and like many other smaller PPC providers do.

CPC is an average value of the cost per click as in Google AdWords method the value of Maximum CPC is set but not always achieved.

I preferred the older PPC model as it was easier to calculate values but I presume the newer CPC model looks better because it appears as if you are getting some sort of discount for your adds being good (this probably keeps a lot of newbies and amateurs interested).
Therefor I think CPC is a more commercial marketable method.

Also, I notice that it always seems to cost more on a CPC model than it did with a PPC model, coincidence Im sure, not that Im getting cynical the older I am or anything like that you understand.

[dr.evil]

i agree with paul...and certainly we don't think that u have a cynical opinion...

[dave denz]

Hi all
Pay Per Click (PPC) is a term used to describe a particular advertising model. Cost Per Click (CPC) is simply a metric that is used to measure the what clicks cost within the PPC advertising model.

    * PPC = Type of advertising program
    * CPC = A metric used in PPC Campaigns


I can't resist the temptation to use the movie analogy  :

If you are going to see a movie at a Drive-in theatre you might ask if it's pay-per-car or pay-per-person. If it's pay-per-person, then you might ask what is the cost-per-person.

PPC is the equivilent of describing the payment method and CPC is the equivilent of describing the cost within that payment method. Just replace the word "person" with "click" in the above analogy.

[gavin tann]

Hi all
Pay Per Click (PPC) is a term used to describe a particular advertising model. Cost Per Click (CPC) is simply a metric that is used to measure the what clicks cost within the PPC advertising model.

    * PPC = Type of advertising program
    * CPC = A metric used in PPC Campaigns


I can't resist the temptation to use the movie analogy  :

If you are going to see a movie at a Drive-in theatre you might ask if it's pay-per-car or pay-per-person. If it's pay-per-person, then you might ask what is the cost-per-person.

PPC is the equivilent of describing the payment method and CPC is the equivilent of describing the cost within that payment method. Just replace the word "person" with "click" in the above analogy.

I think Dave is right...good work done man

[jalal khan]

yeah dave is right ....good point you made there...

[noah parker]

thanks all.. good responses...