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Top SEO Tools : Website Audit SEO Tools and Techniques

Auditing a website’s SEO techniques is difficult without giving due relevance to it. You will be able to fix up a lot of issues which affect your search engine rankings, through the website auditing process using top 5 SEO tools. There are several factors which contribute to website optimization, and one must be familiar with each one of them. We can discuss how  to perform a thorough onsite audit by you.

Broken Links

Use Screaming Frog to check for broken links on your website. Screaming frog crawls through your website, page by page, and prepares a report covering all links with invalid URLs. You can change the URLs with valid ones or remove those links entirely. Screaming Frog also provides top SEO tools for other steps of the process that we’ll discuss later.

Sitemap Integrity

A sitemap is a well-formed structured data referencing to the pages that you want search engines to crawl. There may be some pages that are not linked to anything, which can only be found via the sitemap, hence its necessity. The best way to do this is to generate a new sitemap. A tool named Xenu Link Sleuth is the perfect tool for this job and you may use that along with many others to generate sitemaps in a variety of formats including Google’s essential XML sitemap.

Fix 404s – save the embarrassment

Sometimes Google finds an imaginary page on your website. They page may have been there in the past, or not at all. Still Google thinks it’s there and shows it in the results. Now Google is disappointed at the 404 error since the page wasn’t found this time around, so you need to fix this issue. Assuming you’ve got Google Webmasters Tools, just click on Crawl and then go to Crawl Errors section. You will be able to find all the Google Violations committed by you. To fix them, you need to either create a page on that URL or redirect it an existing page with the same topic.

Beware of Duplicate Content

Use Copyscape to scan each URL of your website and find any duplicate content you may have posted on your website. Any form of plagiarism is penalized by Google and you must make sure you are not plagiarizing someone’s content. The best approach in such a scenario is to delete the page found to be plagiarizing someone’s content, and publish one on the same topic after one or two days.

Thin Content Devalues Your Website

Any webpage with a content having less than 300 words is reckoned as a thin content. You may combine all thin content pages and consolidate them or remove the ones which are not very important.

Content & Factual Errors

Two types of common errors that can occur in your content are grammatical errors and factual errors. Resort to proofreading practice to identify and fix up the grammatical errors. Also, ensure that you update your “last updated” date in your sitemap, so that Google can reindex the page with the error-free version. If your page is old and it is irrelevant at the time, you may add a disclaimer that the advice is out of context and irrelevant. It’s also preferable to create a new content and post it. There’s a major caveat with content; it gets outdated. The things to get updated are either grammatical errors you’ve published or facts and figures that may have been outdated with time. You need to correct both type of errors.

The above covers all major onsite optimization processes and once you’re done with it, your website shall be able to get the maximum benefit from top SEO Softwares.


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