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Latest: Bookmarking for Local Places Now Made Easy with Google Search Results

Want to bookmark places where you wish to visit? Map a location easy and fast? Google now makes it simple to bookmark your favorite places that you wish to map now or visit later. Google’s Search Engine Results Page now provides the ability to save places from Local Box in search results. To provide added convenience and a fun browsing experience with Google, the search engine giant has launched this new feature that lets the users easily bookmark a place with just a click of the mouse. According to the experts, this new feature would also be one of the top 5 SEO tools that marketers can leverage to improve page ranking and create strong online visibility.

Providing the new feature to Google users, the search engine giant has launched a star icon adjacent to the name of a place in the Local Box. When a user clicks on the star icon next to the name of a place, the bookmarked place will automatically appear on his/her Google Maps, in search and direction suggestions, and under “your places” tab of Google Maps. However, the feature isn’t yet Live for everyone. It is in the “test” phase and currently shows for only a handful of places. The feature will also be available on mobile search results.

With this, the question arises – can this feature be leveraged as top SEO software or tool by the Internet marketers? Integrating this feature into websites of hotels and restaurants can be a good idea to improve page rankings on Google. As an important SEO tool, it can be leveraged to enhance online visibility and invoke the target audience to bookmark the business on Google. Though the change is in its nascent stage, many experts believe that it can be one of the top 5 SEO tools to leverage.

Google has introduced the feature for a Los Angeles based hotel, showing the star icon adjacent to the name of the hotel in the Local Box. With this, the hotel would appear in the user’s map, in search and directions suggestions, and under “your places” tab in Google Maps. Some mobile search results are also available, introducing the change. With this new and innovative feature, it would become easier and faster to bookmark one’s favorite places, including hotels and restaurants, in Google search results. It would also become easier to get search and directions suggestions for the place in future.

Whether this feature would be harnessed by SEO experts and Internet marketers or not is a matter to wait and watch. However, if Google confirms impact of this new feature on page rankings, then Search Engine Optimization would definitely take a new turn in days to come.

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