Search Engine Optimization

 

Search Engine Optimization (SEO)

Our SEO specialists understand how search engines work, what the audience search for, the actual “key-words” typed into search engines and which search engines are preferred by targeted set of people.

They make sure you are visible on Page 1 for every relevant search.

With combined competencies in Google Analytics, we would track and analyze the behavior of each visitor that comes to your website with where they came from where they go after they gone through what you had to say.
Initial works involve the following steps:
 

1. Optimize Web Site Content (first month)

Use click and conversion data from PPC (pay-per-click) ads and call tracking to revise web site content including body copy, heads, and more. Ensure the marketing message focuses directly on Sample Home Owners’ target market, and create a clear message for potential customers to discover through search.
 

2. Optimize Web Site Structure (first month)

If required, the website should be re-built with a platform which is suitable for regular updates. We also recommend changes to the web site navigation for better usability and to increase the click-to-conversion ratio. For example – Add a contact form and thank you page. Add a phone number above the average fold etc.
 

3. Employ Strategies to Attract Search Engines (first month)

Complete intensive keyword research. Adding relevant keywords to copy, image tags, titles, headings, internal links, revise sitemap, and other areas. Submitting the site to major search engines after all changes are made to site. Establish strategies to target specific geographic areas.

Expected outcomes – Increasing traffic, Greater recognition and higher ranking from search engines. More traffic eventually leading to more sales.
 
These steps are followed by month-on-month efforts on off-page activities like:

Article Creation and submissions for authoritative link backs
Postings in Related Forums
Directory Submissions
Business Listings
Social Bookmarks
Link Building

and more…

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