Pay Per Click (PPC)
It is a fiercely competitive market, and lots of bidding is done to get the top spots. Google’s algorithm bases position on more factors than just “The Bid”. Therefore it becomes imperative that you optimize your PPC search engine marketing campaign as it will keep you one step ahead of the pack.
Following are the PPC services that we can help you within the PPC package:
Google Adwords Account:
If you are just starting out with ‘Adwords’ or ‘Yahoo Search Marketing’, iExpertsForum will setup an account so that you can get started.
PPC Keyword Research
Whether you have an existing pay per click internet advertising campaign or not, we provide a disciplined PPC keyword research and website analysis to prepare a list of core keywords that best describe your business, products or services.
PPC Bid Management
Our professionals have the expertise to bid on keywords that deliver excellent return on investment and conversion metrics. The bids are monitored and effectiveness of each targeted keyword is reviewed regularly.
Adwords Campaign Audit
Our Adwords audit is for those of you who prefer to make changes yourself. An iExpertsForum Adwords professional will take an objective look at your campaigns and provide you with an eye-opening and detailed report of what you need to do to improve its performance and conversions.
Our pay per click management includes custom and unique creative writing (titles and descriptions) to help maximize click through rates and conversion rates.
A compelling Ad copy is integral to your PPC campaign. It can either encourage customers to buy from you or shop with your competitors instead. Our qualified professionals create an effective PPC Ad copy that attracts, informs and converts.
Implement Campaign Tracking:
We will work with your staff to implement tracking codes to aid in tracking conversions from your pay per click marketing campaign.
PPC ROI Tracking and Analysis
We assign a delivery manager to you who will provide periodic reports that demonstrate ROI , as the campaign progresses. Reports are furnished according to the target set for the campaign like lead generation, sales etc.
PPC Monthly Analysis:
We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
We will suggest and implement pay per click internet advertising campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.
SEO Ranking Report:
We will provide a monthly review and analysis of a search engine optimization ranking report to determine where the site is ranked organically for keywords used in PPC Accounts.