GetResponse

GetResponse
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Overview

 
Here, we will review GetResponse, one of the most widely used tools to design and send HTML e-newsletters. A powerful email marketing tool, read on to discover how it fares in terms of features, usability, customer experience and pricing.

GetResponse in one of the easiest email marketing tools in the world, with smart features that ensure ease-of-use and intuitiveness. It can be used by a professional blogger, a small business owner or a marketing agency as a part of their marketing initiatives. With GetResponse, you can:

  • Build e-newsletters that look professional and impressive
  • Import your contact list and get started instantly
  • Create and publish visually attractive and relevant landing pages in seconds
  • Automate marketing initiatives with targeting

It is an effective marketing tool for all, whether you are a beginner or an expert marketer. With over 1 billion subscribers every month, GetResponse is one of the most popular email marketing tools today.

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Ratings
Ease of Use : 5 Stars (5 / 5) Expert Choice
Usability : 4.5 Stars (4.5 / 5)
Features : 4.5 Stars (4.5 / 5)
Customer Support 4 Stars (4 / 5)
Overall Expert Rating : 4.5 Stars (4.5 / 5)
Features
Responsive Email DesignWith GetResponse, all your newsletters will automatically portray the same look and feel on all devices. The Responsive Email Design feature works behind the scene to create emails that will impress your audience across all devices.
Landing Pages This is a unique feature that any email marketing software offers. With this tool, you can create landing pages in less than 10 minutes. Delightfully, it does not require much IT skills at all.
The Forms A new feather in the hat, The Forms offer 500+ web form templates, plan HTML editor, list builder apps, scroll form, exit pop-up, shake box and much more for savvy marketers.
A/B Testing With this tool, you can test, analyze and optimize every element of your email message – subject line, call to action, best time to send email, etc.
Webinars GetResponse Webinars can be integrated with GetResponse email marketing to acquire new leads and nurture existing customers. Add features like reminder templates and webinar invitations to your emails.
Email Creator The innovative drag-and-drop editor is something new that no other email marketing tool offers. Limitless editing options, multiple email temples, social sharing and more – all with a click.
Autoresponders 2.0 With this feature, you can gain better control on your email campaigns. Send birthday emails, follow up cycles, customized offers, one-to-one communications and much more. Set time, relevancy and accuracy to cater to subscribers’ interests and needs.
List Booster With just one click, you can import all your contacts directly to the email campaign from your hard drive or other mail clients and services like Gmail, Salesforce, Magento, etc. Automatically grow your list of subscribers in just a few seconds.
Pros
  • It automatically creates responsive email designs that deliver the same amazing look and feel on all devices. It is also very easy to preview Smartphone version of the e-newsletter
  • Automatic responder is a great feature that lets you customize your email and send them based on relevancy, time and accuracy
  • It comes with a unique and useful landing page creator function that can be used by anyone
  • GetResponse is undoubtedly one of the easiest email marketing tools today
  • Its comprehensive split testing and reporting features are extremely strong. The reports are presented with graphical representations, helping you to optimize the campaign
  • Its anti-spam policy ensures high deliverability
Cons
  • The email design templates are somewhat old and outdated
  • The drag-and-drop email editor to design emails can be little intimidating and tricky as against the ease-of-use they promise
  • There is only a handful of RSS-to-HTML templates for e-newsletters
  • To use the full version of Landing Page Creator, you have to pay an additional $15 per month, which is little too much for an add-on feature
  • You may not get customer support service 24/7
Customer Reviews
Average Customer Rating
4.5 Stars (4.5 / 5)
Pricing Option
GetResponse Free Trial
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