Overview
If anybody wants a good email marketing program try Interspire mailer. Its step- by- step campaign builder tool is the best when it comes to developing personalized newsletter campaign.

Experts' Choice Interspire
 
Features : 4.5 out of 5
Usability : 3.5 out of 5
Customer Support : 3.5 out of 5  (Details)
Return on Investment : 4.5 out of 5
Overall Expert Rating : 4.5 out of 5 4 out of 5
 


It offers a browser based contact management, good auto responders, good methods to add web lead etc. It’s easy to install and use as it provides a step-by-step user guide. You can create and send unlimited auto-responders with interspire. It also runs on platforms like linux, Mac etc.



It’s got a rave review from Australian web industry association.Interspire includes 3 months free support and maintenance.
Features (Scoring out of 5)
Features
Score
0(Poor) - 5(Excellent)
View Scoring Explanation
  • Email Bounce Management

  • You will get lots of bounced messages. Removing them is a tedious task. Your software will be able to that automatically. Also software will be able to mark the recipients in database which caused this bounce. In case of soft bounce back, resending the mail in different format.
    4
  • Readymade Templates

  • If your software has many readymade email templates or let you design such one very quickly then it will make your effort easy.
    4
  • Web Analytics

  • Statistics on Time stamping of opens and clickthru’s, Breakdowns of the links in the email, how many times each one has been clicked upon, total deliveries, bounces, unique opens and unsubscribe etc.
    4
  • Hands Free Unsubscribe Processing

  • Email software should be automatically able to remove all the recipients list from database who has unsubscribed.
    3
  • Sign Up Form / Publishing Support / Newsletter Support

  • Emails can have automatic forms which can be filled up by the recipients. Then this information will automatically come to marketers database.
    4
  • Blog Broadcaster / RSS Feed Addition

  • Email can carry RSS feeds so that they will be able to provide up-to-date report of something ongoing happenings.
    4
  • Email List Management / Contact Management

  • Extracting, collecting and saving new lists. Deleting obsolete and uninterested people’s list. You will require more than a single list if you are going to be sending more than a single newsletter.
    4
  • Data Base Integration

  • What kind of database the software supports. Some software does not need database as they come with their own internal database. In that case, the buyer needs to confirm the functionalities of internal database.
    4
    Pros
  • In bounce management, you can define your own bounce rule
  • Its step- by- step campaign builder tool for making newsletter is excellent
  • It has very good web site integration feature which can be useful to generate web lead


  • Cons
  • Price range is quite high



  • Customer Support
    Provide Client area and discussion forum for any technical help.


    Software Updates
    Any updates released for your initial purchased version are free, assuming you are within your maintenance period which was selected when you purchased and after maintenace period free updats for minor version like from 5 to 5.1 or 5 to 5.01 and will be charge for major updates like from 5 to 6 which will be $149 USD for 1-5 users.


    Customer Reviews      Average Customer Rating: 4 out of 5  (Out of 62)

    - by George Donaldson  on 11/02/2008 19:17 EST
    When I started using interspire, my biggest concern was how it would be that how it would help us in newsletter management. As we operate in niche market segment, each of our customers is unique in his / her choice and need. And interspire satisfied that need in the way more than we expected. We were amazed with power of campaign builder. Its step-by-step approach is more than perfect while creating newsletter. As I said earlier, most of our customers are in niches sector, their number is comparatively small. So getting new potential customers with good worth is a matter of our concern. In this particular issue, interspire helped us with good website integration features which helped us to generate more potential customers. Good web site lead helped us to collect more data about our valuable customers which helped us to dig into their mindset in a better way. It also helped us with good bounce management features. For me, interspire was the right choice at right time for operating our marketing endeavor.
    - by Andy Hennigan  on 10/29/2008 08:25 EST
    Interspire email marketer software is a fine GUI based tool that business owners, digital agency and web hosting providers will love to use every day to create, send and track email that will bring in huge revenue. Their auto responder performance is quite satisfactory if not the best. They have many readymade templates. One can use them directly or edit / modify them to create further aesthetics. If you are at a beginner level and not very convinced how to edit this templates to generate further visual impact then do not worry – Interspire has a solution for you too. They have something called step by step campaign builder for creating these newsletters. And if your marketing department wants to maintain good synergy between website based campaign and email based campaign – then also in interspire will come very much handy for you. Its web site integration tools are very good and very comfortable to operate with. Overall, the software is not very difficult to operate.
    - by Glenn Freemantle  on 10/15/2008 20:04 EST
    Yes, I must agree that price range of the software interspire is quite high compared to other email marketing software. However if you look that what values interspire is adding, you will understand that their higher price is not completely unjustified. Their ready made email templates are wow! They have more that 35 templates, and what more, their templates are industry specific. So unlike other generic template users, you don’t need to take extra tension of how to convert a different industry specific template to suit your need. A user can personalize every email he /she sends with his / her contact's details such as their name, their company details, their interests and other personal information that belongs to the customer contact lists. Also they will help you with easy browser based contact management. That means you can add contacts to your existing list. Or you can import your contacts from any other CRM database / software. Their personalized auto-responders help in increasing response rates and conversion rates. So I will not have any hesitation in recommending this software to any body else.
    - by Michelle Wright  on 09/25/2008 17:23 EST
    Today Every E-mail marketers like me are getting multiple marketing challenges such as – how to build brand loyalty, how to go for up selling or cross selling products, how to promote services, how they can generate and extract consistent leads. Interspire’s automating marketing software helps to remove a many of those above mentioned issue.
    - by Tony Davis  on 09/02/2008 23:03 EST
    The best thing what my colleagues, juniors and seniors tell about interspire is its ease of use. For example - when you just put your mouse on some component in the control panel, some pop-up display automatically comes up. And they have no doubt about the superior ability of the software to make many complex tasks easy. It can measure the email open rate and click through rate and also generates detailed per-campaign reports and statistics. My colleagues also have tested its scalability. Interspire Email Marketer can scale itself to handle tens of thousands of users. It has an optimized mail transfer agent. Using it, one can send up to 200,000 email per hour. Pricing is quite affordable. They also promise a full refund within 60 days if you think this software performance is not satisfactory enough. You will get three months free supports and updates. So I can equivocally recommend that if you need a email marketing software for your enterprise, then go for interspire.
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    Interspire

    Expert Rating:
    4.5 out of 5

    Customer Rating:
    4 out of 5

    FUNCTIONALITY
    Advance

    EASE OF USE
    Medium

    $ 439
    Buy Now

    60 Days Money Back