If anybody wants a good email marketing program try Interspire mailer. Its step- by- step campaign builder tool is the best when it comes to developing personalized newsletter campaign.

It offers a browser based contact management, good auto responders, good methods to add web lead etc. It’s easy to install and use as it provides a step-by-step user guide. You can create and send unlimited auto-responders with interspire. It also runs on platforms like linux, Mac etc.

It’s got a rave review from Australian web industry association. Interspire includes 3 months free support and maintenance.

Features : 4.5 Stars (4.5 / 5) Expert Choice
Usability : 3.5 Stars (3.5 / 5)
Customer Support : 3.5 Stars (3.5 / 5)
Return on Investment : 4.5 Stars (4.5 / 5)
Overall Expert Rating : 4 Stars (4 / 5)
Customer Support
Software Updates
0(Poor) - 5(Excellent)
View Scoring Explanation
Email Bounce ManagementYou will get lots of bounced messages. Removing them is a tedious task. Your software will be able to that automatically. Also software will be able to mark the recipients in database which caused this bounce. In case of soft bounce back, resending the mail in different format.4
Readymade TemplatesIf your software has many readymade email templates or let you design such one very quickly then it will make your effort easy.4
Web AnalyticsStatistics on Time stamping of opens and clickthru’s, Breakdowns of the links in the email, how many times each one has been clicked upon, total deliveries, bounces, unique opens and unsubscribe etc.4
Hands Free Unsubscribe ProcessingEmail software should be automatically able to remove all the recipients list from database who has unsubscribed.3
Sign Up Form / Publishing Support / Newsletter SupportEmails can have automatic forms which can be filled up by the recipients. Then this information will automatically come to marketers database.4
Blog Broadcaster / RSS Feed AdditionEmail can carry RSS feeds so that they will be able to provide up-to-date report of something ongoing happenings.4
Email List Management / Contact ManagementExtracting, collecting and saving new lists. Deleting obsolete and uninterested people’s list. You will require more than a single list if you are going to be sending more than a single newsletter.4
Data Base IntegrationWhat kind of database the software supports. Some software does not need database as they come with their own internal database. In that case, the buyer needs to confirm the functionalities of internal database.4
  • In bounce management, you can define your own bounce rule
  • Its step- by- step campaign builder tool for making newsletter is excellent
  • It has very good web site integration feature which can be useful to generate web lead
  • Price range is quite high
Customer Reviews
Average Customer Rating
4 Stars (4 / 5)
Pricing Option
Interspire Free Trial
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