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Overview
Whether you have a small, medium or large business organization and you want to run a successful e-mail marketing campaign, Group mail would be a ideal choice for you. This software has some great capability of creating email based campaign. Its newsletter creating capability is awesome. Not only that, one can personalize the campaign creation using inbuilt “IF THEN ELSE” like scripting methods and tools. It’s superior list handling procedure which easily takes care of possible issues like subscribe/unsubscribe, removals, deletes bounced email addresses etc.
This software comes with many free plug-ins/ add-ons which makes various jobs easy [For example – Email Inspector for list management.]. It has capability of sending two part MIME* message which is useful for those recipients who can not read HTML mails in their mail box. Its database integration capability is probably the best in industry. ![]() You name any popular external database [Oracle, Access, Excel, Microsoft SQL], and group mail can work with it. Above and all, Group mail can be handled very easily, irrespective of whether you are an expert or beginners. Installation of graphic mail is not a headache for any level of user. Support is very good in terms of documentation, FAQs, phone & email support, online chat etc. Features (Scoring out of 5)
Features
Score
You will get lots of bounced messages. Removing them is a tedious task. Your software will be able to that automatically. Also software will be able to mark the recipients in database which caused this bounce. In case of soft bounce back, resending the mail in different format.
3
If your software has many readymade email templates or let you design such one very quickly then it will make your effort easy.
4
Statistics on Time stamping of opens and clickthru’s, Breakdowns of the links in the email, how many times each one has been clicked upon, total deliveries, bounces, unique opens and unsubscribe etc.
2
Email software should be automatically able to remove all the recipients list from database who has unsubscribed.
3
Emails can have automatic forms which can be filled up by the recipients. Then this information will automatically come to marketers database.
3
Email can carry RSS feeds so that they will be able to provide up-to-date report of something ongoing happenings.
0
Extracting, collecting and saving new lists. Deleting obsolete and uninterested people’s list. You will require more than a single list if you are going to be sending more than a single newsletter.
4
What kind of database the software supports. Some software does not need database as they come with their own internal database. In that case, the buyer needs to confirm the functionalities of internal database.
5
Pros
Cons Customer Support
Customer Support through sending mail by technical support team nad there is seprate client area for supporting help.
Software Updates Your initial purchase you receive 1 year of
upgrade protection - free of charge! Otherwise 25%($34.95 Personal Edition, $84.95 Business Edition) of the current license cost if your upgrade protection has not expired. 50%($69.95 Personal Edition, $169.95 Business Edition) of the current license cost if your upgrade protection has expired.
Customer Reviews
(Out of 89) - by Harris Adam on 10/23/2008 16:43 EST
When I was looking for suitable software for my campaign management through e-mail, I was a bit confused. After pondering over various other softwares, I zeroed down on groupmail, thanks to the suggestion given by a colleague of mine. Its performance is simply superb. My greatest fear was how I will manage all the email id of people smoothly. That list concludes all segments of customers – potential customers who need regular follow up, newly acquired customers, old and loyal customers. Managing the long list of this entire customer became so easy using Email Inspector. Plus I was able to send personalized mail to all these customers using the scripts provided by group mail. Using the database integration facility, my colleagues were able to run a full and automated market research after collecting and disseminating the customer feedback data. Finally I must give my thumbs up to the “spam issue” handling maneuver provided by group mail.
- by Peter Lindsay on 10/15/2008 13:41 EST
Group mail is a great email marketing tool. From holistic system level view point, probably it is unparalleled in the whole industry. For example - Integration facility with good external database makes it superior. It can import lists and their groups from number of resources. The scripting language used by group mail for personalization is good, but it could be more powerful, sophisticated and more flexible. It provides good guidance how to not send spam mail in your most valuable customer’s mail box. It has comprehensive mail merging features and it also can be added with number of plug ins which brings in nice features like automatic bounce handling, taking care of address violation issue, and many more things like that. It essentially solved all our problems involving email marketing issue and our marketing department is extremely satisfied over their improved impetus in performance. However I must mention that the web analytics of this software can be improved a little bit to make it more users friendly.
- by Paul Jennings on 09/01/2008 06:13 EST
We are using Group Mail Business Edition 5.2 - Email Marketing Software since the days of our marketing strategy revamp, and the use of this software bore excellent fruitful result. It simply exceeded our expectation of performance. While building campaign, you no more need to worry about spelling and grammatical mistakes because their inbuilt checkers do that job for you. When you have some great state of the art add-on like Email Inspector, managing long list of customer profile is no longer a nightmare. If you are in email marketing division in your organization, then you don’t need to burn midnight’s oil to sort out the customer list to whom different categories of campaigns will be sent. Using Email inspector, one can manage an unlimited number of fully customizable groups/lists with an unlimited number of recipients in each of their customer database. Also their enhanced security features helps you to Keep your valuable recipient details private and completely secure. Their easy mail SMTP express is so fast that it poses no more inconvenience.
- by Richard Conway on 08/12/2008 21:20 EST
When one of my juniors suggested switching over group mail, I was little bit skeptic to be honest. However her continuous insistence made me thinking otherwise, and then I started using the trial version to be 100% sure. After using the trial version just for few hours, I had no more doubt or suspicion about group mail and I went ahead straight to purchase the business edition version of group mail. And now I can’t think of using any other software to mange my email marketing section. It got some kind of extremely power full script which helps me to make more customized and personalized email. For example, nobody any more make the mistake of writing male pronouns while sending a mail to female customer. And group management is very easy with this software – you can do anything you want to do – like search, copy, move, modify, purge, merge, import, export, delete, sort, print and many more.
- by Mike Higham on 08/23/2008 19:34 EST
If you are planning to create very attractive newsletters and announcements, then group mail is simply great. If you ask me for a email marketing software, I will first recommend you to go for group mail. With advanced graphical preview, you can just sail smoothly through your big list of contacts. Not only that, group mail helps to keep your recipient list secure. A lot of email softwares will happily let you show your whole mailing list in the email headers (To or CC field) of the messages that you are sending. Group Mail will never allow this to happen. Your recipients will only see their own email id in the headers of messages you send them. Not only that, you can host email ids on the behalf of others using multiple sender profile. So that gives you a good side business opportunity indeed. There is good subscriber management software which will help you to do hands free subscriber care.
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