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Constant Contact

Constant Contact
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Overview

 
Constant Contact is a highly intuitive and user-friendly email marketing service, with a wide selection of ready-to-use templates that make email creation fast and simple. It introduced the first email marketing tool for small businesses, associations and non-profit organizations. Today, it helps over 650,000 customers globally achieve marketing success by harnessing an all-in-one email marketing platform for small enterprises. Constant Contact is a good choice for beginners as it provides some of the best tutorials and resources in the industry.

Despite that it lacks certain standard conveniences; Constant Contact is a good mix of features that make it an email marketing tool worth considering. It is easy to use for users with all skill levels. One good thing about Constant Contact is that it breaks down an email campaign setup process in 3 steps – “Create the look, Select your audience, and Schedule and send.” Thus, it makes email creation and marketing a seamless experience for the users. You can also build an email campaign that is ideal for sales, special events and more. To create a desired look, you can use Constant Contact’s hundreds of templates or design your own.

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Ratings
Ease of Use : 5 Stars (5 / 5) Expert Choice
Intuitiveness : 4.5 Stars (4.5 / 5)
Features : 5 Stars (5 / 5)
Customer Support 5 Stars (5 / 5)
Overall Expert Rating : 4.5 Stars (4.5 / 5)
Features
Hundreds of Customizable Templates:Constant Contact offers hundreds of templates of your choice to make your email campaigns look highly professional and as like business your customers know. The designer templates are available in a wide range of colors, layouts and patterns. You have the option to adjust design features or add a gamut of additional features such as documents, images, polls, links to surveys and videos.
Simple and Easy-to-Use Email Creation Tool: With this bulk email marketing service, first drag and then drop. Creating and editing emails is that simple! You can easily customize the available templates. You can interact directly with CSS and XHTML, or work in the designer mode. You can also copy and paste HTML source code into a template-based email. You can directly import text and images into WYSIWYG editor or harness the drag-and-drop feature to build and edit each section of the email individually.
Automatically send Personalized Emails at the Right Time: With Constant Contact Autoresponders, you can easily create personalized emails and send triggered messages automatically like birthdays, anniversary or customer milestone. You can also set a series of emails for your contacts with Set It and Forget It functionality. When you add new contacts to your automated list, they will start receiving scheduled series of emails without you having to do anything. This way, your audience stays connected and are always ready to take action.
Easy and Quick Contact Management: One of the key features of this email marketing tool is simple and quick contact management, without you having to do much. You can easily upload your email list from Gmail, Outlook, Excel, and more. Rest everything will be handled by the software: email bounces, unsubscribes, and inactive emails update.
Social Media Integration: Reach out to more people with your marketing message by posting your emails to social networks like Google+, Facebook, Twitter, Pinterest, etc. all at once. Social connectivity helps you to maximize your reach and increase conversions.
Track in Real Time: Constant Contact’s reporting tool is very effective as it provide real-time tracking of who are clicking, opening and sharing your emails. You can also monitor the success of your social posts in real time. Effective tracking and reporting helps you to strategize better.
Advanced Features: The email marketing tool provides a gamut of advanced features that give marketers the power to broaden the scope of email marketing beyond customer inbox. Thus, you can start with emails and then connect to more people to drive business in new ways. This includes trackable coupons, live events, online surveys and more. There are numerous tools to make your email work harder. And you can manage all these in one place.
Pros
  • One of the biggest advantages of using Constant Contact is hundreds of design templates that make getting started fast and simple. You don’t have to spend time creating emails from scratch. Just choose the desired template, customize it and create professional-looking emails
  • WYSIWYG editor and simple drag-and-drop feature makes it super simple and quick to create and edit each section of your emails
  • Constant Contact is an ideal option for businesses and email marketers who have bulk email contact list. Its intuitive contact management interface provides all important tools to corral all your subscribers into a single, easy-to-manage list with minimum hassle. You can import contacts directly from Microsoft Outlook or Gmail, or upload a text file or spreadsheet for automatic processing
  • EventSpot functionality serves as a great event management tool for those who want to use email marketing to drive audience for special events
  • Easily integrate your email marketing campaign with social media. And if you are a beginner, Social Media Playbook comes with a quick video to help you get started fast
  • Constant Contact’s email marketing services are reasonably priced as compared to other software in the industry
Cons
  • Everything is awesome about Constant Contact, except that it falls a bit short when it comes to offering advanced email campaign capabilities such as RSS to email function or triggered campaigns
  • A/B split testing is also absent in the software, which is an important factor to determine how the email marketing campaign is performing when based on a range of trackable indicators
  • The absence of inbox preview feature is also a major disadvantage of this email marketing software. Thus, you do not have the ability to view how your email campaign appears across all major email providers
  • It does not include robust email replies and conversion tracking, as well as neglects Google Analytics reports
Customer Reviews
Average Customer Rating
4.8 Stars (4.8 / 5)
Pricing Option
Constant Contact Free Trial
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