Compare Top Email Marketing Softwares

 

Compare Top Email Marketing Softwares

Groupmail

Groupmail is one of the top email marketing softwares

Interspire

Interspire is one of the top email marketing softwares

Nesox

Nesox is one of the top email marketing softwares

Elite Email

Elite Email is one of the top email marketing softwares

Mach5 Mailer

Mach5 Mailer is one of the top email marketing softwares

Expert Ratings : (4.25 / 5) (4 / 5) (4 / 5) (4.75 / 5) (3.37 / 5)
Customer Ratings : (4 / 5) (3.37 / 5) (4.5 / 5) (4.5 / 5) (4 / 5)
Features (0-5) View Scoring Explanation
Email Bounce Management: 3 4 2 4 4
Readymade Templates: 4 4 3 4 2
Web Analytics: 2 4 4 4 5
Hands Free Unsubscribe Processing: 3 3 1 3 0
Sign Up Form/Publishing Support/Newsletter Support: 3 4 4 4 0
Blog Broadcaster/RSS Feed Addition: 0 4 3 4 1
Email List Management/Contact Management: 4 4 4 4 3
Data Base Integration: 5 4 3 4 4
Pricing Grade: 3 1 4 5 2
Total Score: 23.2 23.1 22 23.3 17.4
Ready to Buy : Groupmail
$349.95

Interspire
$495

Nesox
$199.95

Elite Email
$140

Mach5 Mailer
$169

 

Email Marketing Software: What to Look For?

Every business needs to maximize its productivity and make benefit out of every opportunity that becomes available to them. If you are planning to start your own small scale or large scale business, then it is important for you to know about every resource available to you. Any business venture needs advertising to some extent in order to get their message across. Once you establish a customer base, you need to keep in constant contact with them too. Email marketing software is one such tool which can keep you close to your customers, and stay in touch. This is one of the top email marketing tools that can help you keep your clients up-to-date with your latest business changes, deals and offers.

If you are also looking for one of the top email marketing software for the promotion of your business, then let us have a look at some points that you need to keep in mind while making your selection.

A. Features Set

The email marketing software that you choose should be laden with features that are helpful in creation, management, delivery and reporting of the emails.

  • With online editor in some of the top email marketing software, the users are allowed to style text, personalize emails, include images and even insert features like a ‘forward to others’ or ‘unsubscribe’ button.
  • As far as management of the email marketing data is concerned, the software should have features that allow you to keep your list updated and avoid any wasted emails. Some sought after features include de-duping, importing/exporting data, etc.
  • The email marketing software should include a range of features that allow easier delivery of your newsletters and marketing emails. But before doing that, some features also allow running diagnostic tests to ensure maximum chances of reaching out to the target audience, and displaying the business message correctly.
  • Once your marketing campaign starts out, it is also important to measure the impact of your emails, so that return on your investment can be accurately assessed. The software that you choose should have analysis tools that should get you real-time, accurate and detailed response data.

Some of the most sought features of top email marketing software include Facebook Register, Sign-up forms, RSS to email feature, Snippet Manager, Post to Social feature, Heat map etc. All these features and many more will make your email marketing campaign a successful and effective one, thus maximizing your brand exposure, and increasing your sales.

B. Email Campaign Creation

According to experts, it is usually easier to sell to existing customers than to convince new customers to buy your products or services. If your existing customers are satisfied with your quality, then they will definitely not mind buying again from you or trying your new products. With one of the top email marketing software, you will be able to drive more value from your existing customers, and increase your sales with just a few steps. For this, you will have to choose one of the top email marketing software, that makes creation of an email campaign a fast and easy. Here are a few things that you should look out for:

  • Monetizing your list: The list of your customers will be like the storehouse for your untapped business. An email marketing software will help you communicate with your customers regularly, so that you can unlock your email list and increase revenue.
  • Integrated promotion: This kind of software proves to be a fast, easy and inexpensive way of staying connected with your customers. If integrated with other programs, such as social media and direct mail, it can be helpful in increasing your response rate and boosting sales. Most of the top email marketing software would have these features.
  • Email campaign templates: With a good email marketing software, you will require just a few steps to create your email campaign. All you have to do is to fill up your information on email campaign templates, and quickly create a highly effective email marketing campaign for your business.
  • Tracking success: Top email marketing software will offer the feature of real-time campaign tracking, so that you can understand how the software is helping the growth of your business. With tracking features, you will be able to keep a track of how your customers are responding to your emails, so that you can increase your sales with time.

C. Campaign Reporting

Once you have started an effective email marketing campaign, you need to keep track of its success too, so that you can find whether it is satisfactorily effective or not, and if not, you can make the required changes accordingly. One of the top email marketing software that you choose should have an effective campaign reporting feature too. Whenever you send emails to your clients, you should receive real-time reports, which will allow you to know which customers actually opened your email, which product or service they are interested in, did they share your mail with others, and other such kind of information. With campaign reporting service, you will be able to know all this and much more:

  • Clicks and opens: You will be able to track which customers actually opened your emails, how many times, and when did they do it.
  • Sharing: See which customers forwarded your mail to their contacts, or shared it on their social network through sites like Twitter or Facebook.
  • Bounce backs: With this, you will be able to track which mails bounced back, which email addresses are incorrect, and which mails could not be delivered. Such invalid addresses are automatically deleted from your mailing list.
  • Unsubscribe: Top email marketing software even allow the customers to unsubscribe, in case they are no longer interested in receiving mails from your campaign. You will be able to see which customers unsubscribed from your campaign, and why. When customers unsubscribe, they are asked to fill in a quick form, stating why they have decided to unsubscribe. This feature is supported by all top email marketing software.
  • Google Analytics: With this in-built integration, you will be able to monitor which activities, conversions, sales and ROI were actually generated by your email marketing campaign.

D. Ease of Use

When you send promotional emails to your customers, you offer them a chance to gain your company information and interact with you. The quality and presentation of your emails can delight, bore or entertain your receivers. Depending on this, they may ignore, reject or welcome you. All the little user-friendly items you subtly include in your emails make interaction between you and your customers possible. So, it is your duty to make sure that each and every button or link you include in your emails is clear, understandable and easy to use. After all, your receivers do not want to be trained before they can use the email you sent to them.

The features of top email marketing tools are easy to use for the company staff too. Your staff will not find it convenient to call the customer care with each and every step of creating an email marketing campaign. Your email should offer more than one ways to interact with your company staff. If you are offering online shopping options, you should offer their preferred mode of payment too. All products should be best positioned in your email layout, so that your customers find it easy to browse through them, access their details, and buy them. All in all, the software that you choose should be easy to be used both by the customers and the company staff.

E. Help & Support

Last but not the least, top email marketing software offer good help & support to its users too. If you are a company using an email marketing software, then you would require help every time you create a marketing campaign. You may also find difficulty while creating or sending emails, or while responding to queries from your customers. With a good help & support system offline and online, you will be able to successfully exercise your email marketing campaign, and get the best return from it. Apart from phone calls and emails, they should offer instant chat support too, so that you can chat with the support staff anywhere online. They should have a toll free number too, supported by sufficient staff to reply to your queries. The emails that you send should be responded too quickly, and the support staff you talk to should be polite, patient and friendly while offering the service. Most of the top email marketing software includes features to handle these aspects.

With an effective email marketing software, you can be well on your way to success. After completing the initial setup, most of the scheduled work is done automatically, without much effort from your side. This is one marketing tool which will not only increase your business’s customer base, but also save time and money for you and your staff. Once your email list if fine tuned, you will be able to send regular, right emails to your customers, and receive maximum returns. Positive results will be received from the minute you start using this software.

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