|Expert Ratings :||(4.25 / 5)||(4 / 5)||(4 / 5)||(4.75 / 5)||(3.37 / 5)|
|Customer Ratings :||(4 / 5)||(3.37 / 5)||(4.5 / 5)||(4.5 / 5)||(4 / 5)|
|Features (0-5) View Scoring Explanation|
|Email Bounce Management:||3||4||2||4||4|
|Hands Free Unsubscribe Processing:||3||3||1||3||0|
|Sign Up Form/Publishing Support/Newsletter Support:||3||4||4||4||0|
|Blog Broadcaster/RSS Feed Addition:||0||4||3||4||1|
|Email List Management/Contact Management:||4||4||4||4||3|
|Data Base Integration:||5||4||3||4||4|
|Ready to Buy :||Groupmail
Every business needs to maximize its productivity and make benefit out of every opportunity that becomes available to them. If you are planning to start your own small scale or large scale business, then it is important for you to know about every resource available to you. Any business venture needs advertising to some extent in order to get their message across. Once you establish a customer base, you need to keep in constant contact with them too. Email marketing software is one such tool which can keep you close to your customers, and stay in touch. This is one of the top email marketing tools that can help you keep your clients up-to-date with your latest business changes, deals and offers.
If you are also looking for one of the top email marketing software for the promotion of your business, then let us have a look at some points that you need to keep in mind while making your selection.
The email marketing software that you choose should be laden with features that are helpful in creation, management, delivery and reporting of the emails.
Some of the most sought features of top email marketing software include Facebook Register, Sign-up forms, RSS to email feature, Snippet Manager, Post to Social feature, Heat map etc. All these features and many more will make your email marketing campaign a successful and effective one, thus maximizing your brand exposure, and increasing your sales.
According to experts, it is usually easier to sell to existing customers than to convince new customers to buy your products or services. If your existing customers are satisfied with your quality, then they will definitely not mind buying again from you or trying your new products. With one of the top email marketing software, you will be able to drive more value from your existing customers, and increase your sales with just a few steps. For this, you will have to choose one of the top email marketing software, that makes creation of an email campaign a fast and easy. Here are a few things that you should look out for:
Once you have started an effective email marketing campaign, you need to keep track of its success too, so that you can find whether it is satisfactorily effective or not, and if not, you can make the required changes accordingly. One of the top email marketing software that you choose should have an effective campaign reporting feature too. Whenever you send emails to your clients, you should receive real-time reports, which will allow you to know which customers actually opened your email, which product or service they are interested in, did they share your mail with others, and other such kind of information. With campaign reporting service, you will be able to know all this and much more:
When you send promotional emails to your customers, you offer them a chance to gain your company information and interact with you. The quality and presentation of your emails can delight, bore or entertain your receivers. Depending on this, they may ignore, reject or welcome you. All the little user-friendly items you subtly include in your emails make interaction between you and your customers possible. So, it is your duty to make sure that each and every button or link you include in your emails is clear, understandable and easy to use. After all, your receivers do not want to be trained before they can use the email you sent to them.
The features of top email marketing tools are easy to use for the company staff too. Your staff will not find it convenient to call the customer care with each and every step of creating an email marketing campaign. Your email should offer more than one ways to interact with your company staff. If you are offering online shopping options, you should offer their preferred mode of payment too. All products should be best positioned in your email layout, so that your customers find it easy to browse through them, access their details, and buy them. All in all, the software that you choose should be easy to be used both by the customers and the company staff.
Last but not the least, top email marketing software offer good help & support to its users too. If you are a company using an email marketing software, then you would require help every time you create a marketing campaign. You may also find difficulty while creating or sending emails, or while responding to queries from your customers. With a good help & support system offline and online, you will be able to successfully exercise your email marketing campaign, and get the best return from it. Apart from phone calls and emails, they should offer instant chat support too, so that you can chat with the support staff anywhere online. They should have a toll free number too, supported by sufficient staff to reply to your queries. The emails that you send should be responded too quickly, and the support staff you talk to should be polite, patient and friendly while offering the service. Most of the top email marketing software includes features to handle these aspects.
With an effective email marketing software, you can be well on your way to success. After completing the initial setup, most of the scheduled work is done automatically, without much effort from your side. This is one marketing tool which will not only increase your business’s customer base, but also save time and money for you and your staff. Once your email list if fine tuned, you will be able to send regular, right emails to your customers, and receive maximum returns. Positive results will be received from the minute you start using this software.