Email Marketing Services Review
REVIEWS AND COMPARISONS
|Expert Ratings :||(4.87 / 5)||(4.5 / 5)||(4.5 / 5)||(4 / 5)||(4 / 5)|
|Customer Ratings :||(4.87 / 5)||(4.5 / 5)||(4.8 / 5)||(4 / 5)||(3.9 / 5)|
|Monthly Pricing Options|
|Up to 500 Contacts||Free||N/A||$20||$12.75||$10|
|Up to 1,000 Contacts||Free||$15||$35||$25.50||$25.00|
|Up to 2,500 Contacts||$28.95||$25||$35||$38.30||$25.00|
|Up to 5,000 Contacts||$46.95||$45||$55||$63.80||$40.00|
|Up to 10,000 Contacts||$73.95||$65||$85||$96.30||$60.00|
|Up to 25,000 Contacts||$179.95||$145||$150.00||$186.60||$120.00|
|Ready to Buy :||Benchmark Email
Benchmark Email Review
Benchmark Email is among the easiest and top-performing services for creating highly effective email marketing campaigns. With a friendly user interface, drag and drop editor, responsive email designs and excellent customer support, it is a good choice with brilliant customization privileges. Benchmark has received positive reviews from small organizations with less technical know-how and low budgets to the experienced technologically-equipped marketers. There are some very minor drawbacks, but the advantages simply overtake.
Ease of Management
Adding Contacts: Creating subscriber list is a child’s play as you may simply copy-paste from document or download a file (extensions Excel, text and CSV). It may also be done by importing address books from Gmail, Yahoo, Hotmail and other top email services. You may also add contacts one by one manually.
Creating Segments: It is possible to create segments of contacts using criterions like zip code, signup date and many others.
Reporting and Tracking: Tracking of email campaigns begins as soon as you create and send campaign. The numbers of opens and clicks are reported immediately. There are tools like graphs and summaries to evaluate the campaign’s efficacy and decide how to improve the campaigns. Multiple reports can be compared for a better insight. Integration with Google Analytics is a plus, though some would miss the in-built analytic tools.
Creating and Editing Campaigns
Templates: You can choose among hundreds of templates in a variety of designs for newsletters, promotional messages, events, surveys, holiday greetings, coupons and in many other categories. In addition to that, you can design custom templates easily and quickly using the visual editor tools. Simply insert your HTML and CSS codes or perform live formatting.
Campaign Creation: The drag-and-drop tool creates emails quickly, though the tool may hang sometimes. Images, documents and logos as well as links and videos can be added without any hassle. Color schemes can be customized to provide your campaign the right look and feel.
Editing: With options like live image editing tool, Benchmark makes campaign creation effortless. It is possible to directly navigate to the exact part of the email where you wish to perform editing.
|Email Creation Features|
|Image Hosting||10 MB||1 GB||5 MB||25 MB||10|
|Create Auto Response||✔||✔||✔||✔||✔|
|Create Plain-Text Messages||✔||✔||✔||✔||✔|
|Create Messages from Template||✔||✔||✔||✔||✔|
|Advanced Inbox Preview||✔|
|View HTML Source Code||✔||✔||✔||✔||✔|
|Create HTML Messages||✔||✔||✔||✔||✔|
|Email Setup Wizard||✔||✔||✔||✔||✔|
|Contact Management Features|
|Dashboard Ease of Use||95%||80%||90%||75%||80%|
|Remove Unsubscribed Contacts||✔||✔||✔||✔||✔|
|Group Email Contacts||✔||✔||✔||✔||✔|
|Import Mailing List||✔||✔||✔||✔||✔|
|Social Media Tools||✔||✔||✔||✔||✔|
|Automatically Detect Duplicate Emails||✔||✔||✔||✔||✔|
|Account Health Meter||✔||✔|
|Sending & Reporting Features|
|Email Aliases Creation||✔||✔||✔||✔||✔|
|Email Job Scheduling||✔||✔||✔||✔||✔|
|View Unsubscribed Contacts||✔||✔||✔||✔||✔|
|Social Media Integration||✔||✔||✔||✔|
|Delivered & Undeliverable||✔||✔||✔||✔||✔|
|Export & Download Reports||✔||✔||✔||✔||✔|
|Compare Message Reports||✔||✔||✔||✔||✔|
Email Marketing Services: What Else?
Social media Integration: You may connect to Twitter and Facebook and include social media elements in the campaigns. However, social media integration is a bit limited.
Email Plug-ins: Benchmark allows your email accounts to be connected with other marketing platforms like Salesforce so that you don’t have to waste time creating email databases every time.
Prices and Discounts: Free-for-life plan is a good option to start with as it allows sending 10,000 emails per month at zero cost. Though, it allows sending emails to only those subscribers who sign-up with your account. Discounts of up to 25% are available for nonprofit organizations (only the registered ones) only and other must buy paid plans. However, the send-based plans and contact-based plans are quite affordable.
Why Choose Benchmark – The Verdict
- • Easy to create, send and edit email campaigns.
- • Live visual email editor and drag-and-drop tools.
- • High degree customization.
- • Facilitate branding with logos and images.
- • Good for first-time as well as expert email marketers.
- • Prices cater to different budgets.
- • Exceptional Benchmark support
|Help & Support|
|Articles & Resources||✔||✔||✔||✔||✔|
Support and Help
Benchmark offers valuable information in the form of FAQs, ‘how-to guides’ and glossaries to help marketers on different aspects. Monthly blogs, articles and newsletters are also updated to share up-to-date email marketing information. You may also reach the 24 hours (on weekdays and limited hours on Saturday) customer help desk via email, phone and live chat. It is worth mentioning that even some of the best email services don’t offer live chat support.
An exciting aspect is that you may put new feature request if you find something missing from Benchmark. If other users vote in favor of your request, Benchmark considers developing and implementing the feature.
|Ready to Buy :||Benchmark Email