Email Marketing Services Review

 

REVIEWS AND COMPARISONS

Benchmark Email

Benchmark Email


GetResponse

GetResponse


Constant Contact

Constant Contact


Vertical Response

Vertical Response


Mailigen

Mailigen


Expert Ratings : (4.87 / 5) (4.5 / 5) (4.5 / 5) (4 / 5) (4 / 5)
Customer Ratings : (4.87 / 5) (4.5 / 5) (4.8 / 5) (4 / 5) (3.9 / 5)
Monthly Pricing Options
Up to 500 Contacts Free N/A $20 $12.75 $10
Up to 1,000 Contacts Free $15 $35 $25.50 $25.00
Up to 2,500 Contacts $28.95 $25 $35 $38.30 $25.00
Up to 5,000 Contacts $46.95 $45 $55 $63.80 $40.00
Up to 10,000 Contacts $73.95 $65 $85 $96.30 $60.00
Up to 25,000 Contacts $179.95 $145 $150.00 $186.60 $120.00


Ready to Buy : Benchmark Email


Get
Response



Constant Contact


Vertical Response


Mailigen



 

Benchmark Email Review

Benchmark Email is among the easiest and top-performing services for creating highly effective email marketing campaigns. With a friendly user interface, drag and drop editor, responsive email designs and excellent customer support, it is a good choice with brilliant customization privileges. Benchmark has received positive reviews from small organizations with less technical know-how and low budgets to the experienced technologically-equipped marketers. There are some very minor drawbacks, but the advantages simply overtake.


Ease of Management

Adding Contacts: Creating subscriber list is a child’s play as you may simply copy-paste from document or download a file (extensions Excel, text and CSV). It may also be done by importing address books from Gmail, Yahoo, Hotmail and other top email services. You may also add contacts one by one manually.


Creating Segments: It is possible to create segments of contacts using criterions like zip code, signup date and many others.


Reporting and Tracking: Tracking of email campaigns begins as soon as you create and send campaign. The numbers of opens and clicks are reported immediately. There are tools like graphs and summaries to evaluate the campaign’s efficacy and decide how to improve the campaigns. Multiple reports can be compared for a better insight. Integration with Google Analytics is a plus, though some would miss the in-built analytic tools.


Creating and Editing Campaigns

Templates: You can choose among hundreds of templates in a variety of designs for newsletters, promotional messages, events, surveys, holiday greetings, coupons and in many other categories. In addition to that, you can design custom templates easily and quickly using the visual editor tools. Simply insert your HTML and CSS codes or perform live formatting.


Campaign Creation: The drag-and-drop tool creates emails quickly, though the tool may hang sometimes. Images, documents and logos as well as links and videos can be added without any hassle. Color schemes can be customized to provide your campaign the right look and feel.


Editing: With options like live image editing tool, Benchmark makes campaign creation effortless. It is possible to directly navigate to the exact part of the email where you wish to perform editing.


Email Creation Features
Image Hosting 10 MB 1 GB 5 MB 25 MB 10
A/B Testing
Mobile-Ready Templates
Basic Formatting
Add Images
Create Auto Response
Add Hyperlinks
Create Plain-Text Messages
Create Messages from Template
Advanced Inbox Preview
View HTML Source Code
Create HTML Messages
Email Setup Wizard
Create Surveys



Contact Management Features
Dashboard Ease of Use 95% 80% 90% 75% 80%
Remove Unsubscribed Contacts
Group Email Contacts
Import Mailing List
Social Media Tools
Automatically Detect Duplicate Emails
Demographic Segmentation
Require Opt-in
Account Health Meter


Sending & Reporting Features
Test Email
SPAM Test
Email Aliases Creation
Email Job Scheduling
Forwarded Emails
View Unsubscribed Contacts
Social Media Integration
Opened Emails
Bounced Emails
Delivered & Undeliverable
Click-Through Tracking
Export & Download Reports
Compare Message Reports


Email Marketing Services: What Else?

Social media Integration: You may connect to Twitter and Facebook and include social media elements in the campaigns. However, social media integration is a bit limited.

Email Plug-ins: Benchmark allows your email accounts to be connected with other marketing platforms like Salesforce so that you don’t have to waste time creating email databases every time.

Prices and Discounts: Free-for-life plan is a good option to start with as it allows sending 10,000 emails per month at zero cost. Though, it allows sending emails to only those subscribers who sign-up with your account. Discounts of up to 25% are available for nonprofit organizations (only the registered ones) only and other must buy paid plans. However, the send-based plans and contact-based plans are quite affordable.


Why Choose Benchmark – The Verdict

  •    Easy to create, send and edit email campaigns.
  •    Live visual email editor and drag-and-drop tools.
  •    High degree customization.
  •    Facilitate branding with logos and images.
  •    Good for first-time as well as expert email marketers.
  •    Prices cater to different budgets.
  •    Exceptional Benchmark support


Help & Support
FAQs
Articles & Resources
Email/Online Form
Online Community
Live Chat
Phone Support


Support and Help

Benchmark offers valuable information in the form of FAQs, ‘how-to guides’ and glossaries to help marketers on different aspects. Monthly blogs, articles and newsletters are also updated to share up-to-date email marketing information. You may also reach the 24 hours (on weekdays and limited hours on Saturday) customer help desk via email, phone and live chat. It is worth mentioning that even some of the best email services don’t offer live chat support.

An exciting aspect is that you may put new feature request if you find something missing from Benchmark. If other users vote in favor of your request, Benchmark considers developing and implementing the feature.



Ready to Buy : Benchmark Email


Get
Response



Constant Contact


Vertical Response


Mailigen



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