Google Penguin 4.0 Update (Real Time Penguin is Now Live)

For all those who have waited with bated breath (or fear) for nearly two years, Google is happening again with its new Penguin 4.0 algorithm update. It stands fourth in the line of major Penguin releases. Google also reassures that it is the last Penguin release. According to latest online news, there was an official confirmation from search engine master Google on its last and final ‘Google Penguin 4.0 Update’ as a live part of its present algorithm. Google further states that ‘Penguin is live from now on’. The new Penguin algorithm update has been rolled out officially and in […]

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Google AMP Finds a Place in Organic Mobile Search – Update!

The Accelerated Mobile Pages (AMP) feature is the open source undertaking that emphasizes on the vision that the publishers can now create the content optimized and have it loaded instantly everywhere. Google has announced that AMP or “Accelerated Mobile Pages” would now appear in the organic search site. In spite of the faster loading of pages and augmented performance, this would not contribute to the improved ranking of the site but these sites would now appear in the organic search where only news material is featured. This project of the accelerated mobile pages is for all the players of the […]

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RankBrain – The New Machine Learning Technology of Google

The most popular search engine of the world, Google is also the most innovative one in terms of introducing new search algorithms at regular intervals. The latest in the line is RankBrain, the new machine learning technology introduced by the top search engine of the world. The aim of RankBrain is clear. It is focused on placing one of the best signals for identifying search queries and for giving the best search results. Very often the best SEO tools used by webmasters do not get the desired results due to change of algorithm by Google and introduction of signals like […]

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Google Announces AMP Will Figure in its Organic Mobile Search

According to Google; irrespective of the faster loading as well as enhanced performance there may not be an improvement in ranking of the site. Until now they were showing mobile search pages, but they were not showing the Accelerated Mobile Pages (AMP) contents. Now Google is going to show them with mobile search pages. However display of such contents, there speed of loading and performance will not affect the page rank on the SERP. Of course they will now appear in the organic search results where only the news contents featured. This can also substantially change the designs of best […]

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