Email Marketing Strategies That Work

E-mail marketing is one of the very prominent marketing strategies followed by many companies irrespective of the size and product. Advertising using e-mails is considered as spam these days, due to the wrong usage of this marketing strategy. However, this is one of the best and effective ways of marketing and reaching out to a large group of people. By following a few simple techniques, you can be successful in marketing through e-mails.   E-mail significant customers Build up a database of people, who are relevant to your product. For example, if you are marketing an insurance product, reaching out […]


What is Google Knowledge Graph?

Google knowledge graph system plays a very big role in providing search results. It enhances the search result relevancy by providing a series of facts and figures that is related to users search term. This approach allows the internet users a rapid access to more information and convenience to investigate related topics within that search.   Goal of Google’s knowledge graph It assists searchers to – Find the exact thing/information they are looking for Get the most excellent synopsis Go deeper and wider to find out more about the search terms/phrase   Significance of Google’s knowledge graph Google is becoming […]


Social Media Marketing Strategy In 2014

Social media platform is playing a vital role in online business success – right from natural search visibility to offering another podium for driving traffic and conversions. In case, you have ignored social media marketing, 2014 is the time to grow your audience. Social channels are the best medium for your marketing campaign project. You can build your social network with unique content, eye-catching visuals and quality customer service. Once your social channels are optimized for efficiency, you will gain loyal promoters, capture leads and convert visitors into clients. 2014 is the period to have power over your social channels. […]

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